10 Unique Ways I Market Your Home

 

Beyond the “Stick a Sign in it Strategy”

Sign the listing agreement. Put information in the MLS. Put miniature sign in the yard. Wait. Pray. Wait some more.

 

Have I mentioned that I’m a conscientious introvert? Waiting on a house to sell isn’t exactly my favorite thing! So, over my time in real estate, I’ve developed a detailed approach and found 10 strategies that significantly reduce time on the market, attract higher offers, and turn clients into lifelong fans.

 

Yes. I have you sign the listing agreement. And we fill out the Seller Disclosure, earmark as many things as possible on the MLS to hit every single buyer - but it doesn’t stop there.

 

Here are the 10 things I do to market your home:

 

1) High Quality Professional photos, including sunset photos, on every single listing. This includes drone shots, to show the home at the best angle or show it’s proximity to shopping, lakes and green areas. 85% of buyers find their home online - “stopping the scroll” is my biggest job.

 

2) Single Property Webpage, with click throughs to school information, local utilities, etc. This webpage isn’t magic on it’s own, but together with our overall marketing strategy, it becomes a crucial touch point in selling your house.

 

3) Stand out sign post with custom post flyer to highlight the inside of the home for “drive-bys”. The post flyer also has a QR code taking the drive-by to your single property webpage which ALSO captures the visitors information, allowing me to follow up with them for any questions. Your sign is not only visible during the day, but ALSO has a solar charged light, for when the days get shorter, to keep the sign lit for evening drive-bys.

 

4) Open House Blitz Weekend - your first weekend on market is the most critical weekend in the life cycle of the listing. While other brokers are busy holding Brokers Opens, bringing a few non-busy brokers to the house for a house party, we’re busy getting your house in front of buyers. The most eyes on the house we can get.

 

We launch our listings on Thursday, with a “Coming Soon” announcement on Wednesday. Friday evening, we hold a 2 hour Neighbors Only Open House (we’ve already sent an invitation in the mail to 100 neighbors and all 100 have received an invitational phone call). This does two things: 1) It brings in potential neighbors with friends or family that want to move close to them and 2) It brings in that nosey neighbor who wants to gossip and tell all, so they don’t show up to our public open houses to disrupt the vibe.

 

Saturday and Sunday, we hold AT LEAST 2 Open Houses to allow the most amount of traffic through the house, as possible. Our houses are staffed with agents who can’t bake cookies to save their lives, but they are super adept at knowing the words to say to convert lookers into buyers, and bring an offer to the table.

 

5. Million Dollar Home Brochures: Inside your home, the neighbors and general public will find beautiful brochures, the kind custom home builders have, showing all of the features of the home, school district info, taxes, property information, etc. We prepare the most asked questions about the home in a beautiful booklet guests can leave with.

 

While the on-site marketing is happening, we’re going nationwide with our target marketing for your home.

 

6. Publish to 450+ websites internationally. Our in-house Epique Realty distribution site allows our homes to be published on over 450 random websites throughout the world.

 

In addition to the 450 websites, we do a paid social media campaign targeting the highest migration areas in Tennessee. People from various parts of the country are moving into our region in large numbers – we need to ensure we're appearing in their social media feeds.

 

7) Nationwide Brokers Open - I’m not a huge fan of holding a house party for local agents, who may or may not have a buyer for your home (honestly, they would find it on the MLS through the search query and tour it with the buyer...). I AM a huge fan, however, of showcasing your home, and our middle Tennessee home prices, to my agent network of top agents around the nation. From Seattle to Beverly Hills, Maryland to Phoenix, I play with agents I could only dream of becoming. And they love to refer buyers to Tennessee. We do a high quality video, a virtual Brokers Open, and send it out to them. This can result in cash buyers relocating to the middle Tennessee area, often in the tech or medical fields.

 

8) Ongoing Open Houses. If we still haven’t sold your home, we guarantee to hold an Open House at your home, every other weekend until it’s SOLD. Our Open House emails target any and all buyers who have “hearted” your listing online, with an invite to the Open House. When they “heart” your listing on one of the Big Box sites, they get an invite too! If you have an agent telling you Open Houses don’t work - we’re proof they do!

 

9) Pricing Strategy - Maybe this should have gone first? From our initial conversation, we’re going to discuss pricing. There are 3 reasons people will or will not purchase your home. Location (we can’t change location...), Condition (we’re past the “pre-listing” phase, and I’ll have already gone over how to get your home ready for market) and PRICE. We have a systematic price reduction strategy, that we hope we don’t have to use, but occasionally, we hit the market wrong, and timing requires we adjust the price as the market gives us feedback on our offering price.

 

10) We don’t quit with “Pending”. Until your home is fully SOLD, we continue to market for a back up offer. Up to 30% of accepted offers are falling out now, so we don’t stop marketing until we’re actually SOLD. There is no coasting into the finish line for us, we continue to run, and finish with a hard sprint when needed.

 

11) Weekly Results Check In - Ok, this isn’t going to sell your home faster or for more money, but it will give you piece of mind. We don’t just stick a sign in your yard and forget you.

 

You will receive a minimum of one results check-in per week (more if we have a lot of traffic), where we’ll share with you the feedback. The good, the bad and the ugly.

 

After each showing, we check in with the buyers agent for feedback and report back to you. After each Open House, you’ll get the number of parties through and feedback. Weekly, you’ll get our marketing numbers and the results from posting on the Big Box sites. At every stage, you’re in the know.

 

We’ll adjust our strategies as a team - you and me - until we experience success. And you’ll always remain an informed seller, so when an office mate asks “how’s your home sale going”, you’ll have the answer. Having bought and sold homes, I know, there’s nothing worse than wondering what’s going on.

 

If this sounds like the type of representation you would want on your next house sale - I’d love to come for a Seller Strategy Session. I don’t do “listing appointments”. At the Strategy Session, we develop a plan together to get the home sold, and if we both agree this would be a good fit, we’ll get the house marketing strategy implemented.

 

When is a good time for the Strategy Session? Ideally, 3-6 months out, though we can have a home on market, with full program in 2 weeks (but seriously, if you can give me more time, I’ll love you more!!).

 

To implement such a high level of marketing on each home, we can only take a maximum of 10 listings at a time. If we have you reserved for 3 months out, your spot is reserved and you’re ON the list. Unfortunately, when we hit the 10th home, we have to close our services to new listings, until we move homes to SOLD.